[valinta] is a service and music player that mobile developers integrate into their game or app to enable user controllable streaming music. [valinta] provides the developers better user retention and a new way to monetize the games & apps via innovative ad serving platform. [valinta] is a free service for developers. Zemeho distributes the [valinta] plugin via Unity developer store where 1M mobile developers can download it and via direct contact. [valinta] 1st game studio partners have 500M+ installs for their games, and growing.